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The mission of the Public Relations Committee is to convey the professional image of open water lifeguards and heighten public awareness of the importance of lifesaving. Our goal is to identify specific challenges and provide effective, accurate and professional response to inquiries. In addition, the Public Relations Committee archives media related to lifesaving.

Public Relations Committee Update: Fall 2015

The Public Relations Committee has established a new committee called "Social Media." This committee utilizes all types of social media (Facebook, Instagram, Twitter, etc.) to promote CSLSA events. A goal is to promote professionalism in lifesaving and to extend the reach of the CSLSA by encouraging people to visit the website. The Social Media Committee will work closely with the Website Committee to establish their policies and procedures. Mr. Leeper volunteered to be the committee's first chairperson.

Click to view seven Frequently Asked Questions (FAQ’s)

What Do Those Beach Flags Mean?

generally safe

increased surf/rip, use caution

strong surf/rip, only strong swimmers w/ fins

no hardboard

        Lessons in Lifeguarding: So. Cal. first-responders get glimpse into lifesaving an ocean away (pdf)
        Lifeguard: The Best Tough Job Under the Sun (website)
        Media Magic (pdf)
        Not On My Watch (pdf)
        Public Perception of Lifeguards (pdf)
        USLA 50th Anniversary (pdf)
        Subject to Change (pdf)

Click Here to send a message to our Public Relations Chairperson.