The mission of the Public Relations Committee is to convey the professional image of open water lifeguards and heighten public awareness of the importance of lifesaving. Our goal is to identify specific challenges and provide effective, accurate and professional response to inquiries. In addition, the Public Relations Committee archives media related to lifesaving.
Public Relations Committee Update: Spring 2018
Currently, the new CSLSA website is in test mode. It can be accessed by our membership for review at any time. Once approved by the CSLSA Board of Directors, the site goes live and replaces the old web address. This new site provides a tablet friendly version, easily accessible on handheld devices. Committee Chairs will be trained by the new host to upload their own content. Members Only: Assistance with administrating the site is welcome! No experience necessary. Contact Kai at email@example.com .
Click to view seven Frequently Asked Questions (FAQs)
What Do Those Beach Flags Mean?
increased surf/rip, use caution
strong surf/rip, only strong swimmers w/ fins
Lessons in Lifeguarding: So. Cal. first-responders get glimpse into lifesaving an ocean away (pdf)
Lifeguard: The Best Tough Job Under the Sun (website)
Media Magic (pdf)
Not On My Watch (pdf)
Public Perception of Lifeguards (pdf)
USLA 50th Anniversary (pdf)
Subject to Change (pdf)
Click Here to send a message to our Public Relations Chairperson.