Lake Mission Viejo, CA
April 11 & 12, 2013
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  Thursday, April 11, 2013


I.          Meeting called to order by Mr. Beuerlein at 9:17 A.M.

          A.          Pledge of Allegiance          -          Mrs. Graham

            B.          Welcome and Introductions     -     Mr. Beuerlein

            C.          Roll Call of Delegates          -        Mr. Humphreys

Chapter No. of
Possible No.
of Delegates
Proxies Total
California State 208 7 6 1 7
Capitola 1 0 0 0 0
Coronado 11 2 0 0 0
County of Orange (USOS) 20 3 0 0 0
Del Mar 3 2 0 0 0
Encinitas 25 3 2 0 2
Huntington Beach 155 6 3 3 6
Imperial Beach 4 2 2 0 2
Laguna Beach 85 4 2 1 3
Lake Mission Viejo 12 2 2 0 2
Long Beach 82 4 2 0 2
Los Angeles City 36 3 3 0 3
Los Angeles Co (LACOLA) 153 6 4 2 6
Los Angeles County Lakes 31 3 3 0 3
Newport Beach 65 4 4 0 4
North Island 0 0 0 0 0
Oceanside 6 2 0 0 0
Pendleton Coast 13 2 1 1 2
Pismo Beach 21 3 0 0 0
Port Hueneme 1 0 1 0 0
San Clemente 52 4 3 1 4
San Diego 96 4 0 0 0
San Luis Obispo Co. 19 3 0 0 0
Santa Barbara 41 3 0 0 0
Santa Barbara Co. (Campus Pt) 5 2 0 0 0
Santa Cruz 45 3 1 0 1
Seal Beach 53 4 4 0 4
Solana Beach 2 2 0 0 0
Tucson 1 0 0 0 0
Ventura County 13 2 0 0 0
Independents 4 2 0 0 0
TOTAL 1,263 87 43 9 51

II.       Approval of Board of Director's Meeting Minutes - Santa Cruz, October 11 & 12, 2012

MOTION:             Moved by Mr. Moore to approve the Minutes as submitted.
SECOND:             Mr. Lombardi
ACTION:              MPU

III.       Officer's Reports

            A.         President                      -        Mr. Beuerlein          -        ATTACHMENT          1

            B.         Vice President              -         Mrs. Graham          -        ATTACHMENT          2

            C.         Secretary                      -        Mr. Humphreys           -    ATTACHMENT          3

            D.         Treasurer                      -        Mr. Williams           -        ATTACHMENT          4

            E.         Past President/Advisor   -        Mr. R. McGowan       -         NO REPORT          

            F.         1st Executive Delegate    -        Mrs. Boyer            -        ATTACHMENT          5

            G.         2nd Executive Delegate   -       Mr. Avila               -        ATTACHMENT          6

            H.         3rd Executive Delegate   -        Mr. Butki              -         NO REPORT          

            I.          4th Executive Delegate    -        Mr. Silvestri           -        ATTACHMENTS        7

IV.       Committee Activity Reports

            A.         Bylaws/Policies/Procedures  -  Mr. Humphreys      -        See Secretary's report

            B.         Certification   -  Mr. Lombardi for Mr. Richardson    -    ATTACHMENT           8

            C.         Competition                   -        Mr. Butki              -        ATTACHMENT           9 & 10

            D.         Exchanges                      -        Mr. Leach/ McGowan - ATTACHMENT           11

            E.         Grants                            -        Mr. Lizotte            -        NO REPORT          

            F.         Junior Lifeguards            -        Mrs. Boyer/Ms.Walton - ATTACHMENT           12

            G.         Legislation        -  Mr. Beuerlein for Mr. Peabody     -    ATTACHMENT            13

            H.         Membership                  -         Mrs. Graham          -      ATTACHMENT            14

            I.          Newsletter                     -         Mr. Godino            -      ATTACHMENT            15

1.                  Mr. Beuerlein noted that history of CSLSA/USLA/NSLSA is on CSLSA website. However, from 1990 until now, history is lacking. Requested that Mr. Moore, along with Mr. Rohrer, Mr. Richardson, Mr. McGowan and any other volunteers assist with updating this section.

            J.          Original Founder's Comm.   -    Mr. R. McGowan    -    ATTACHMENT            16

            K.         Professional Standards   -         Mr. Jacobson          -        NO REPORT          

            L.          Public Education            -         Mr. Silvestri            -     ATTACHMENT          17 & 18

1.                  Mr. Humphreys noted the extraordinary work that Mr. Silvestri has done over the years as a committee member and Chairman for Public Education. Mr. Silvestri has not only suggested new ideas, but has followed through in obtaining funding, materials, and put in extra time and effort to achieve outstanding results for Public Education.

           M.         Public Relations       -       Mr. Snow for Mr. Bond    -    ATTACHMENTS        19 & 20

           N.         Special Awards/Presentations -  Mr. Pepito             -      ATTACHMENT            21

           O.         Sponsorship                    -         Mr. Avila          -           VERBAL REPORT          

1.                  Mr. Avila presented overview of work by the Sponsorship committee over past six months. Two sponsorship policy proposals will be presented in committee.

           P.         Statistics                         -          Mr. Peabody          -     See Legislation report          

           Q.        Training & Operations       -        Mr. Scott              -       ATTACHMENT            22

           R.         Ways and Means            -          Mr. Williams           -       NO REPORT

           S.          Website                         -         Mr. Moore             -      ATTACHMENT             23

V.       Special Awards & Presentations

  A. Mr. Pepito and Mr. Beuerlein presented Jennifer Mahin a USLA Meritorious Acts Award.
  B. Mr. Pepito and Mr. Beuerlein presented Phil Castillo a USLA Heroic Acts Award.

VI.       Sponsor Presentations

1.                  Thank you to the Lake Mission Viejo Lifesaving Association for hosting and meeting spon-sors: Sunology sunscreen; Rescue Sentinel representing: Excel Wetsuits, American Rescueboards, Watermans sunscreen and Project Wipeout; EYEKING/Hobie; Barry V Surf-boards; and Makai Surf and Rescue.

---Lunch Break---

VII.       Special Presentation

1.                  Taylor McGowan and Paul Steinberg gave a PowerPoint presentation on their CSLSA Exchange trip to New Zealand.

VIII.       Committee Workshops/Working Groups

---- Meeting Recessed for the day at 5:00 p.m. ---

Friday, April 12, 2013 - Meeting reconvened at 9:10 a.m.

IX.       Committee Action Reports from Workshops

            A.         Bylaws/Policies & Procedure - Mr. Humphreys      -      ATTACHMENT            24

1.                  Committee requested that the Board of Directors approve the proposed changes to the Hosting Policy (P&P III-C) as described in the committee activity report.

MOTION:             Moved by Mr. Moore
SECOND:             Mr. Scott
ACTION:              MPU

            B.         Certification                   -         Mr. Richardson      -       NO REPORT

            C.        Competition                   -          Mr. Butki            -        ATTACHMENT             25

1.                  Request to change committee name to "Lifesaving Sport and Fitness." (Motion Passed unanimously in committee.) Requested support from BOD for name change.

MOTION:             Moved by Mr. McGowan
SECOND:             Mr. Pepito
ACTION:              MPU

2.                  Discussed 2013 Regional Competition to be held in Newport. Two adult courses will be set up. To run efficiently, there will need to be coordination and extra officials. Request made for all chapters to supply at least one volunteer to assist and attend official's training class for CSLSA Regional competitions.

            D.         Exchanges                -        Mr. Leach/ T. McGowan -  VERBAL REPORT

1.                  Committee discussed encouraging more agencies to participate in exchanges and hosting, increasing the professionalism of the program, allow Ca. lifeguards to receive certifications in New Zealand, encourage host agencies to expose exchange lifeguards to other safety services, and increase local media attention on program.

            E.         Grants                            -         Mr. Lizotte            -       NO REPORT          

            F.         Junior Lifeguards       -       Mr. Leeper for Mrs. Boyer - ATTACHMENT           26

            G.         Legislation                     -         Mr. Peabody          -       NO REPORT

            H.         Membership     -    Mr. Beuerlein for Mrs. Graham    -   ATTACHMENT            27

             I.         Newsletter                     -         Mr. Godino            -       NO REPORT

            J.         Original Founders         -           Mr. Jacobson         -       VERBAL REPORT

           K.         Professional Standards   -         Mr. Jacobson         -       NO REPORT

            L.         Public Education           -          Mr. Silvestri           -       ATTACHMENT            28

           M.         Public Relations              -        Mr. Bond               -       NO REPORT

            N.        Special Awards/Presentations-  Mr. Pepito             -       ATTACHMENT           29

            O.        Sponsorship                  -          Mr. Avila               -       ATTACHMENT           30

            P.         Statistics                        -         Mr. Peabody          -       NO REPORT          

            Q.        Training & Operations     -        Mr. Scott               -       ATTACHMENT           31

            R.         Ways and Means            -        Mr. Williams          -       VERBAL REPORT          

            S.         Website                          -        Mr. Moore            -       VERBAL REPORT

1.                  Mr. Moore stated that due to upcoming vacations, there is a narrow window between April 20 and May 10 to submit items for website.

X.       Old Business

  A. Aquatic Safety Assessment - City of Oxnard

1.                  Update provided by Mr. Beuerlein. The City of Oxnard Fire Department and City Council are looking into options for lifeguard coverage on beaches. The CSLSA stands ready to assist if necessary.

  B. Sponsorship and Promotions Policy

1.                  Update provided by Mr. Beuerlein. Mr. Avila will present policy draft at the next Executive Board Meeting.

  C. Title 22

1.                  Update previously provided by Mr. Silvestri in 4th Delegate report.

XI.       New Business

  A. Dues Breakdown

1.                  Mr. Beuerlein provided background on desire for a breakdown of how dues are used. Goal is to improve transparency and answer common questions asked by members. Ultimate goal is to post either simple or detailed breakdown of dues on the CSLSA website. Discussion included questions as to need for this type of breakdown, since members with questions can ask or review the Treasurer's Report. Answered with ex-planation by Treasurer on difficulty to understand breakdown between Junior Life-guard revenues/expenses, competition, and Public Education as examples. Comments made referencing the difficulty in separating all components; since many activities overlap (sending members to National meetings serves Public Education, Competition, etc.). It was suggested that the Executive Board develop answers to frequently asked CSLSA questions for posting on the CSLSA website. Further suggestions included simple pie charts on the website to provide general answers to members not attending BOD meetings.

  B. CSLSA/USLA News Distribution

1.                  Mr. Moore provided background and need for timely notification for members of im-portant news, such as the passing of long time USLA members or other important in-formation. Mr. Beuerlein took request to the USLA and received support. Issue will be discussed in the USLA website committee. Mr. Moore requested that Life Members be included in any web "blasts."

  C. Regional Training Officer's Academy

1.                  Update previously provided by Mr. Scott in Training and Operations Report.

  D. Spring 2014 USLA Meeting

1.                  Mr. Williams provided update on venues being considered. The Shorebreak Hotel is the top choice at this point. The challenge will be to create a "reunion" event in addi-tion to a 50th anniversary meeting.

  E. California Marine Safety Chiefs Association (CMSCA)

1.                  Mr. Beuerlein asked Mr. Williams to provide an update on the newly formed CMSCA. Mr. Williams relayed that the group formed in November and had a second meeting in March. Over 25 agencies are represented and the feedback has been very enthusiastic. Mr. Williams is the interim President and Mr. Humphreys is the interim Vice President. Goals of the organization are to: propose and support legislation impacting lifeguards, assist to standardize training, policies, and procedures, and work toward enhancing the professionalism of lifesaving. Organization will work with and build on goals and objectives of CSLSA and USLA.

  F. Increase in Insurance Costs for CSLSA

MOTION: Moved by Mr. Moore to approve a $1,477 increase in insurance costs for the CSLSA.
SECOND:            Mr. Ragsdale
DISCUSSION: Mr. Moore wished to formalize the cost increase through Board of Directors approval, thereby assisting to protect the Executive Board by removing the sole burden from them. Mr. Moore suggested increasing next year's budget for insurance to $5,000.
ACTION:              MPU

  G. Proposed USLA Policy for Public Education Materials

1.                  Mr. Beuerlein provided background on a proposed USLA policy for an approval process for Public Education materials. Proposed policy will have direct impacts on CSLSA Pub-lic Education materials. Policy is being proposed due to alleged conflict with CSLSA's Project Wipeout poster and contractual obligations between USLA and NWS/NOAA and Sea Grant. Project Wipeout created a rip current poster, which was supported by CSLSA. Poster is based on diagram created by CSLSA and used by USLA. However, after review of the poster by USLA, the USLA President contacted Mr. Beuerlein asserting that the CSLSA was in acting in conflict with the USLA contract with NWS/NOAA and Sea Grant. Mr. Beuerlein responded that the CSLSA was not aware of the provisions restricting or prohibiting Regions from developing their own public education mate-rials. Mr. Beuerlein read a portion of an email from Mr. Brewster, highlighting the proposed policy which will be presented in the USLA Public Education committee at the Spring 2013 BOD meeting. This section read:

    a. It is the goal of the USLA that public education materials be consistent, so as to avoid public confusion. In areas where the USLA has developed pub-lic education initiatives or materials, USLA regions and chapters should not engage in separate initiatives or publish materials without first re-questing review and obtaining approval at the national level. In other cases where the USLA has not developed initiatives or materials, USLA regions and chapters are strongly encouraged to advise the USLA in ad-vance so that any potential conflicts can be identified and addressed; and so that the possibility of a national effort can first be considered.

2.                  Topic was opened for discussion. Comments made that Project Wipeout is indepen-dent and has authority to produce any materials they choose. Since there was a CSLSA logo on the poster, the poster is not entirely an independent project. Questions and comments made in regard to rights of individual regions, with regional issues, and their ability to judge and evaluate what is best for their specific needs. Similarity of Project Wipeout poster to NOAA poster was discussed. Comments made that if this poster saves a single life; it's worthwhile to move forward with it. Concern expressed by many over the historical timeframe of obtaining approval for projects through the USLA. These extended timeframes may result in missed opportunities. Also, noted that although USLA public education may be downloaded from the website, the cost of printing is usually not covered. CSLSA sometimes receives free public education ma-terial (i.e. Project Wipeout poster, etc.) which saves the region considerable printing costs. Comments made that this is an opportunity to work with USLA to work together to develop a policy that is beneficial to all. For this to work, a national policy should be limited to general guidelines, with individual regions having authority to implement as best fits their needs. As an example, the term "Rip Current" should be used (vs. "Rip tide" or any other term). Similarly, swimmers should be advised to not fight the cur-rent. Implementation of these standards would be up to individual regions or chapters via any medium that best fits their needs. Focus should be on moving forward, em-phasizing the positive while minimizing differences. Focus on general national guide-lines with local approval will assist with this. Mr. Beuerlein stated he would be seeking clarification on the current NOAA agreement, which is unclear at this point. Multiple comments thanking Linda Reuter and Project Wipeout for their continued support and hard work over the years. Comments made that NOAA website states California has the highest number of rip currents, which leads to logical conclusion that California has expertise sufficient to develop materials for their region.

XII.      Future Meetings

            A.         CSLSA Meetings Dates & Locations

1.                  Fall 2013

                       a.         Location: Location: Encinitas.

                       b.         Dates:   October 10-11, 2013

2.                  Spring 2014

                       a.         Location: LACOLA and Seal Beach have expressed interest.

                       b.         Dates:   April 10-11, 2014

            B.         USLA Meeting Dates & Location

1.                  Spring 2013

                       a.         Location: Northwest Region - Santa Rosa, CA

                       b.         Dates:   April 18-20, 2013

2.                  Fall 2013

                       a.         Location: Mid-Atlantic Region - Cape Cod, MA

                       b.         Dates:   November 7-9, 2013

XIII.      Privilege of the Chair - Mr. Beuerlein

             A.         President's closing comments

 1.                  Mr. Beuerlein commented on the impacts of the tough economy on lifesaving and the need for forums such as this BOD to allow chapters and agencies to assist each other.

 2.                  The Executive Board will be traveling to the national meeting in Santa Rosa, representing this region and local chapters.

 3.                  Thanked the Public Education committee and noted that the USLA should be thanking them as well.

 4.                  Commented on excellent work by the Sponsorship committee and the entire BOD.

 5.                  Thanked Mr. Peden, Mike Scott, Sarah Johnson, and the entire Lake Mission Viejo chapter for hosting a great meeting.

XIV.      Adjournment

MOTION:             Moved by Mr. Ragsdale to adjourn.
SECOND:             Mr. Lombardi
ACTION:              MPU; meeting adjourned at 11:16 a.m.

Respectfully Submitted,

Bill Humphreys
CSLSA Secretary